To honour innovators in the OTT industry and digital space, the \u201cBlender\u2019s Choice-The Daily Star OTT and Digital Content Awards 2021\u201d was unveiled yesterday.<\/p>\n\n\n\n
The awards \u2014 presented by The Daily Star and Ispahani \u2014 will be the first major attempt in the country at honouring ground-breaking content creators in these spheres of entertainment.<\/p>\n\n\n\n
\u201cContent creators, in this era, have access to endless possibilities \u2014 they have the freedom to make projects within the scope of their budgets,\u201d said Mahfuz Anam, editor and publisher of The Daily Star.<\/p>\n\n\n\n
\u201cThe most wonderful part about OTT is its ease of access and distribution. It takes a lot of determination and courage to open your own OTT platform, and gain popularity within a short period, as many have done. We are proud to be partnered with Ispahani Tea Limited, who are also helping us promote the talented individuals and stars of the digital arena,\u201d he added.<\/p>\n\n\n\n
Omar Hannan, general manager, marketing at Ispahani Tea Limited, said, \u201cOTT platforms are somewhat new for our audience. Amidst the pandemic, many Bangladeshi contents have done well in the streaming platforms. We felt like these content creators need to be rewarded, and thus, we took the initiative alongside The Daily Star.\u201d<\/p>\n\n\n\n
Didarul Hasan, head of marketing at Ispahani Tea Limited, talked about the importance of segregation in categories in this event.<\/p>\n\n\n\n
\u201cWe should not confine OTT within the genres of just music, drama and cinema. Entertainment could be anything \u2014 starting with travel vlogging, kids\u2019 shows and sports. We want to highlight all the positive changes that are happening in the digital space. We want to motivate people to create content, which brings changes in society,\u201d he mentioned.<\/p>\n\n\n\n
Shuvashish Roy, head of business, The Daily Star, talked about the various categories of the OTT awards.<\/p>\n\n\n\n
\u201cThere are a total of 37 categories, starting with \u2018Best film and Dramas,\u2019 \u2018Individual Category,\u2019 \u2018Critics Choice,\u2019 \u2018Director\u2019s Choice\u2019 and \u2018Music or songs\u2019. People who have uploaded songs on YouTube can also apply in the music and songs category. The eminent jury and audiences will determine the winners from the nominees,\u201d said Shuvashish.<\/p>\n\n\n\n
Sakib R Khan, Hoichoi\u2019s country head, and Ajoy Kumar Kundu, COO, Mediacom Limited, also spoke at the event.<\/p>\n\n\n\n
At the unveiling programme yesterday, renowned directors, media personalities and celebrities were also present.<\/p>\n\n\n\n
Ashfaque Nipun, Taneem Rahman Angshu, Shawki Syed, Shankha Dasgupta, Shafayet Mansoor Rana, and Shohel Rana, launched the jingle of the OTT awards at the programme.<\/p>\n\n\n\n
Prominent actors, including Shohel Rana, Nazifa Tushi , Moutushi Biswas, Khairul Basar, and the cast of Bachelor Point season 4, including director Kajal Arefin Ome, Mishu Sabbir, Ziaul Haque Polash and Chashi Alam were present at the event.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2018Blender\u2019s Choice-The Daily Star OTT and Digital Content Awards 2021\u2019 unveiled To honour innovators in the OTT industry and digital space, the \u201cBlender\u2019s Choice-The Daily Star OTT and Digital Content Awards 2021\u201d was unveiled yesterday. The awards \u2014 presented by The Daily Star and Ispahani \u2014 will be the first major attempt in the country … <\/p>\n